CSMFees & participation rules
How campaigns, fees and payouts work at CSM.
Rules version rules-2026.1 · All times in Bangkok time (ICT, UTC+7)
Duration
Campaigns run 7 days by default (1–31 possible). They start at 18:00 Bangkok time; the end time is exclusive. Submissions are accepted only between start and end according to server time.
Budget, fee and prize pool
The brand pays a gross budget in Thai baht. The platform fee is 20 % by default. Prize pool = budget − fee. All three values are shown separately in every campaign.
Joining
Creators can join scheduled or live campaigns and accept the current rules and briefing version. The briefing is versioned and cannot be changed after approval and funding.
Submission
One valid video per creator and campaign on TikTok, Instagram or YouTube. Ad disclosure (#ad or #โฆษณา) is mandatory.
Proof
After the campaign, creators upload a screenshot of their views within the proof window (72 hours by default). Reported views are information only – only views verified by the review team count.
Review
Each submission is approved, rejected, sent back for correction (48 hours by default), marked unavailable or disqualified – always with a written reason. Nobody reviews their own submission.
Preliminary result and appeal
After the review the preliminary result is published. Creators can appeal within 48 hours; a different reviewer decides. Then the result is final.
Distribution
The paid places chosen by the brand (top 10, 20, 30 or 50) by verified views share the prize pool proportionally, exact to the satang. Tie: the earlier submission ranks higher. With fewer qualified creators, all of them creators share. If nobody qualifies, the pool is refunded to the brand.
Payout
Payouts need a verified payout account and identity check (KYC) and are released under the four-eyes principle: the person who finalized may not release the payout.
Cancellation
A campaign can be canceled only before it starts, with a full refund including the fee.